Skip to Content Skip to Search Go to Top Navigation Go to Side Menu


Archive for January, 2008


Campagne HomePlan groot succes


Tuesday, January 22, 2008

homeplan-abri-eric.jpghomeplan-billboard-eric.jpgHillenaar steunt HomePlan  

De campagne ter ere van het tienjarig bestaan van Stichting HomePlan is een groot succes. De campagne laat op feestelijke wijze de kinderen en de huizen zien van het Homeplan project in KwaZulu Natal (Zuid-Afrika). Na vele plaatsingen in de regionale en nationale pers is de campagne nu ook te zien op de buitenreclame abris en billboards van Hillenaar. Al deze plaatsingen zijn gratis ter beschikking gesteld. De totale mediawaarde van dit sponsorschip bedraagt nu al bijna 400.000 euro waarvoor enorme dank aan iedereen die hieraan heeft meegewerkt. De campagne kwam tot stand in samenwerking met AGH&Friends, Bettieakkumaoj en Hijweege fotografie en vele anderen.

Power of copywriting: Sex sells!


Monday, January 14, 2008

Happy times

Ronnie Sex Shop is one of the Worlds best proving examples of the unlimited power of copywriting. Ronnies star has risen from zip to an international cult hero, in just a blink. Ronnie featured in the international Playboy magazine, and numerous magazines and papers in Africa and Europe.

Sex Sells

Ronnie had a little farm in the middle of the Semi dessert of Karoo just next to the R62. . And a little stall where he tried to sell vegetables and fruit. So he named it Ronnies Shop. And well…. Nothing happened. No clients… No money… No shit.

Ronnies Shop 

 Power of Copywriting 

Some friends where joking about his struggle for life. And they gave him some business advise. They just added the three letter word to the shop name. (Without asking to Ronnie in the first place). This little word ‘Sex’ uplifted the business immediately. When people started to stop, Ronnie just bought a fridge, some beer and soda and started the most hilarious bar of South Africa. No sex available. But a lot of good stories for free. Enjoy it.

Ronnies Sex Shop

Art on the beach!


Sunday, January 13, 2008

beach-bull1.jpg

Looking for a nice art object? Start cleaning the beach! One of the most creative design initiatives in South Africa. Real nice decorative sculptures made from beach garbage. Must be a inspiring project for companies like Procter & Gamble.  More information:  harry@african-image.co.za